Still in January 2016 a new set-to-box for satellite TV with a recording function will be added to the offer of the biggest satellite TV platform in Poland. EVOBOX PVR is the latest and the most advanced device created in Cyfrowy Polsat Group’s factory in Mielec. The STB enables simultaneous recording of programs from three channels and has modern design while its innovative software was developed in cooperation with ADB. EVOBOX PVR will be available to both, new customers and existing subscribers, at prices starting from PLN 49.
Cyfrowy Polsat, the biggest media-and-telecommunication group in Poland, Polsat Sport sports TV channel and Onet – Ringier Axel Springer Polska Group (RASP) entered into cooperation in the field of distribution of exclusive sports video content produced by Polsat TV’s sports channels and by IPLA web TV. The content will be distributed on Onet Portal and via Onet-RASP sports services. The users of these services can already now find unique content related to the 2016 Men’s European Handball Championship which is starting in Poland.
Last year was extremely successful for Telewizja Polsat. The station managed to outpace its competitors, TVN and TVP, in the commercial viewer group (16-49 age bracket), while achieving market share of 13.2%. It demonstrated that it is a market leader and the most readily watched TV station out of the “big four”. TVN, the no. 2, recorded SHR of 12.4%, with TVP1 taking the third spot with SHR of 8.4%. When the total audience is taken into account (the 4+ group), Polsat is no. 2 with a share of 11.6%, right behind TVP1 (12.3%), and ahead of TVN (10.7%) and TVP2 (8.7%).
When analyzing cost models of further development of the network and services for the customers, Polkomtel (a company belonging to Cyfrowy Polsat Capital Group) decided that it would be more profitable and effective, while at the same time ensuring the highest quality of services, to roll out the network on other frequencies than 800 MHz band.
Polsat Group’s new satellite channel, Polsat 1, will be launched on December 18. It is addressed to Poles who live abroad. Polsat 1 will broadcast attractive shows selected from the rich programming library of Polsat, TV4, Polsat Cafe and Polsat Play.
The St. Nicholas’ Day Commercial Block for charity, aired on December 6, attracted 41.7% of viewers from the 16-49 age group (based on Nielsen Audience Measurement ). Thanks to such a big audience, according to the preliminary estimates we have been able to collect PLN 1,567,572.70, that is PLN 67 thousand more than last year. This is a big success of the action carried out by Polsat TV and Polsat Media. The entire amount will be used for medical treatment and rehabilitation of the children registered with POLSAT Foundation. This year was yet another year when St.
Plus has become the Technology Partner and the provider of LTE Internet for the Municipal Bus Company (MZA) in Warsaw. MZA buses have been equipped with state-of-the-art Wi-Fi hotspot devices which enable use of free Internet access during a trip.
The St. Nicholas Day Commercial Block is an exceptional opportunity for helping the children in need who are registered with POLSAT Foundation. Just as in the past years, this dedicated commercial block will be aired at 6.45 p.m. on December 6, just ahead of the News. Also this time the action will include the viewers of IPLA online TV – it will be possible to view the commercial block at www.ipla.tv as well as via IPLA applications for computers, tablets and smartphones, and also on selected smart TVs.
The application of the largest online television IPLA for devices with Android operating system exceeded 5 million downloads. This makes it one of the most popular Polish applications in Google Play store and the most popular mobile VOD application in Poland. New versions of IPLA applications have been released recently, designed for mobile Android devices and Samsung, Panasonic and Toshiba Smart TVs.
October of 2015 was yet another month in which Telewizja Polsat turned out to be an absolute leader of viewership in both audience groups, reaching an audience share of 14.3% in the commercial group (up by 0.2 percentage points vs. previous month) and 12.9% (up by 0.5 percentage points vs. previous month) in the survey covering all viewers.