The St. Nicholas Day Commercial Block is an exceptional opportunity for helping the children in need who are registered with POLSAT Foundation. Just as in the past years, this dedicated commercial block will be aired at 6.45 p.m. on December 6, just ahead of the News. Also this time the action will include the viewers of IPLA online TV – it will be possible to view the commercial block at www.ipla.tv as well as via IPLA applications for computers, tablets and smartphones, and also on selected smart TVs.
Just as in the past years, the receipts from the St. Nicholas Day Commercial Block, which are calculated on the basis of viewership results, will be transferred in full for medical treatment and rehabilitation of ill children who are registered with POLSAT Foundation. The previous eleven editions of the St. Nicholas Commercial Block generated support in the amount of nearly PLN 13.5 million for the children registered with POLSAT Foundation. The amount was transferred in full for medical treatment and rehabilitation of children. So far aid has been provided by POLSAT Foundation to 26 657 children. Once again the action will be supported by the journalists of the News, Polsat News and Polsat Sport programmes. They will be encouraging viewers to watch the St. Nicholas Day Commercial Block, which will increase the amount that advertisers will transfer to the children cared for by POLSAT Foundation.