Polsat TV ended 2016 as the leader in terms of audience shares. With the result of 11.45% in all viewer categories, it was ahead of TVP1 – 11.10% and TVN – 10.38%. In the commercial viewer group, Polsat was also unmatched, recording 13.23% versus 12.75% for TVN and 7.39% for TVP1. The channel improved its performance in this group as compared to 2015.
2016 ended successfully for the whole Polsat Group. Viewership at the level of 24.9% in the commercial viewer group gave it the leading position, with the group’s channels also seeing a very high share of 22.7% in the all viewers category.