This spring Polsat was the leader in terms of viewership in the commercial group of 16-49 year olds with an audience share of 13.8%. Thus Polsat came before TVN (13.1% SHR), TVP1 (8.76% SHR) and TVP2 (8.11% SHR). Polsat Capital Group also performed very well in the commercial group of 16-49 year olds, recording an audience share of 24% SHR.
Good viewership results of Polsat’s spring schedule were driven by the channel’s excellent programming offer. Viewers appreciated various entertainment positions including ‘Dancing with the Stars’ and ‘Your face sounds familiar’, as well as series and film hits.
(source: Nielsen Audience Measurement)