“I+ new possibilities” is Plus’s new strategic approach to its relations with customers. The new possibilities are multi-dimensional, which means that Plus will be implementing them in many areas, including the offer, the technological sphere and also the communication sphere.
A totally new communication platform is being launched to support Plus’s offers in all important market segments. New positioning, new colors, new faces, new possibilities. And on top of that, there are attractive offers which are focused on customers’ needs.