Cyfrowy Polsat is the largest pay TV provider in Poland and a leading satellite platform in Europe in terms of the number of customers. Since 2006 we are the leader on the Polish market in terms of the number of active services, as well as market share. We actively expand our pay TV offer by adding both new forms of service provisioning (IPTV and OTT) and additional services which build customer value, such as Multiroom or paid video online subscriptions, providing nearly 5.2 million pay TV services as at the end of 2019.
Our offer includes mainly digital pay TV services distributed directly to end-users via satellite and Internet through set-top boxes and satellite antennas. Our programming strategy is to offer a wide range of channels that appeal to the whole family at attractive prices. At present we provide access to about 170 TV channels, including all of Poland’s main terrestrial channels as well as general entertainment, sports and e-sports, music, lifestyle, news/information, children’s, education and movie channels. In addition, we provide OTT services, such as Cyfrowy Polsat GO, VOD/PPV, online video and online music services, catch-up TV and Multiroom HD services.
Currently, we are the only operator in Poland to offer our customers high quality set-top boxes manufactured in our plant in Mielec. We systematically develop the software of our set-top boxes and improve their functionality, so as to better address the changing consumer preferences and video consumption trends. We also dynamically expand next generations of our set-top boxes to offer, in particular, new devices which allow to receive our content via Internet links; both in IPTV technology and OTT.
Furthermore, Netia from Cyfrowy Polsat Group provides an IPTV service under the brand of ‘Personal Television’ (‘Telewizja Osobista’). The product includes ‘Netia Player’, a set-top-box which allows access to digital pay TV over IP, fast and easy access to popular Internet services or own multimedia resources through a TV screen, as well as access to VOD services such as IPLA, TVN Player or HBO GO. Currently, Netia’s Personal Television offering includes approximately 220 channels, with approximately 130 channels in HD or super HD technology, while the number of TV services provided by Netia as at the end of 2019 reached over 242 thousand.