Promotion of sports – Volleyball is our queen of sports

Sports occupy a very special place in the activities of Cyfrowy Polsat Group. It is not only that we show top class sports to our viewers but above all for many years we have been consistently supporting athletes, both amateurs as well as world champions.

Sports have a special place in the operations of Cyfrowy Polsat Group.

 It is not only that we show top class sports to our viewers but above all for many years we have been consistently supporting athletes, both amateurs as well as world champions. For years Polsat has been supporting Polish sport and investing money in its development. We have spent over a billion zloty since the year 2000 for purchase of licenses, TV production, broadcasting and promotion of various sports events. Polsat channels are the leaders in the ranking of favorite sports programs. We promote the success of athletes by broadcasting and re-broadcasting sports events as well as by providing information from these events in our news and current affairs programs. No other station in the history of Polish TV has devoted so much air-time to coverage of sports events and of the success of Polish athletes. 

Volleyball is unquestionably the queen of sports for us. 

Since a very long time our TV channels have  been showing all major volleyball tournaments – from league matches and European cup tournaments to the matches played by our national teams. Plus has been supporting volleyball since 1998 and during that time it acted as the Main Sponsor of Women’s and Men’s National Teams and it was the titular sponsor of men’s PlusLiga and Women’s Volleyball League.

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 During that period Polish national teams won eleven medals at most important volleyball events in the world:

  • three gold medals from men’s world championships (including one for the junior team);
  • a silver medal from men’s world championships;
  • 3 gold medals from European championships (two won by women and one by men);
  • bronze medal from World League;
  • 2 bronze medals from European championships (men and women),
  • a silver medal from Men’s World Cup.

Champions League in Polsat Group

For three consecutive years, starting August 2018, our TV channels will be showing UEFA Champions League and UEFA Europa League matches. Cyfrowy Polsat Group acquired, for Polish fans, exclusive rights to showing Champions League and Europa League matches via all distribution channels, including TV, the Internet and mobile devices. 

Sports in Polsat Group’s non-financial report for the years 2016-2017

 

Last updated 02/07/2019