Our primary activities under the corporate social responsibility agenda include helping children suffering from various medical conditions and their parents in the Polsat Foundation’s care.
We are deliberately reaching beyond purely commercial operations. Our primary activities under the corporate social responsibility agenda include helping children suffering from various medical conditions and their parents in the Polsat Foundation’s care.
As at today, the Foundation reached out to 24,670 little patients and supported financially 1,172 hospitals and health care centres across Poland, refurbishing them or providing modern medical equipment. The total of PLN 203,701,989.81 was spent, with our support, in pursuit of the Foundation’s core objectives.
One of the most recognisable projects of the Polsat Foundation is the ‘We are for the children’ campaign. Its purpose is to raise funds for treatment and rehabilitation of children in the Polsat Foundation’s care. Telewizja Polsat and Polsat Media have been teaming up for eleven years to organise the ‘Santa Claus Commercials Block’ action, as part of which funds generated from commercials before the main evening news show (‘Wydarzenia’) on the Santa Claus day are spent on beneficiaries of the Polsat Foundation.
The Foundation regularly supports its beneficiaries by providing funds for their treatment and rehabilitation. In 2013, the Foundation was for the first time involved in a research project, implemented by the University of Rzeszów and funded by the Polsat Foundation. The project, entitled ‘Reasonable administration of antibiotics by primary care physicians in acute laryngitis and/or tonsillitis suffered by children and youth aged from 2 to 15’ seeks to promote more reasonable use of antibiotics in Poland. The project holds the Minister of Health’s recommendation.
Each Sunday, at 10:30am, Polsat News broadcasts ‘Wishing is Having’ programme under the auspices of the Polsat Foundation. The show’s moderator, Monika Zalewska, and her invited guests discuss in each weekly edition a different social issue relating to child treatment and the Polish health care system. Although the ‘Wishing is Having’ project is organised under the auspices of the Polsat Foundation, it will try to also involve other foundations and NGOs. The show’s overriding objective is to work for the well-being and health of children, raise social awareness, and combat malfunctions in the health care system.
For more information, see www.fundacjapolsat.pl.