Key operating data

Retail customer services

20172018
1Q2Q3Q4Q1Q2Q3Q4Q
Total number of RGUs 1)
(contract + prepaid)
16,216,128 16,273,840 16,410,325 16,522,597 16,579,337 16,698,622 16,851,153 16,906,133
CONTRACT SERVICES
Total number of RGUs, including: 13,337,038 13,419,539 13,530,164 13,685,044 13,796,153 13,929,804 14,057,045
14,259,264
Pay TV, including: 4,785,947 4,835,534 4,882,505 4,942,640 4,984,391 5,027,520 5,038,210 5,098,917
Multiroom 1,031,294 1,058,982 1,072,513 1,099,582 1,114,833 1,127,285 1,141,820
1,160,353
Mobile telephony 6,785,002 6,810,999 6,864,787 6,932,676 6,997,850 7,098,239 7,209,240

7,345,213

Internet 1,766,089 1,773,006 1,782,872 1,809,728 1,813,912 1,804,045 1,809,595 1,815,134
Number of customers 2) 5,847,401 5,819,386 5,791,841 5,776,598 5,743,832 5,724,492 5,712,151

5,706,147

ARPU per customer acc. to IFRS 153) [PLN] 80.3 81.2 80.5 81.9 81.9 82.9 84.0

84.0

ARPU per customer acc. to IAS 183) [PLN] 89.1 89.6 88.4 89.0 88.7 89.6 90.1 90.5
Churn per customer 4) 8.5% 8.6% 8.8% 8.8% 8.5% 8.3% 7.9% 7.6%
RGU saturation per one customer 2.28 2.31 2.34 2.37 2.40 2.43 2.46

2.50

Average number of RGUs, including: 13,313,971 13,379,081 13,467,835 13,596,202 13,741,811 13,858,205 13,995,952 14,159,632
Pay TV, including: 4,781,680 4,817,543 4,856,979 4,905,839 4,963,830 5,013,604 5,029,344

5,070,219

Multiroom 1,029,294 1,051,692 1,064,544 1,082,951 1,108,316 1,121,333 1,134,327

1,149,795

Mobile telephony 6,769,379 6,790,804 6,836,282 6,894,295 6,963,584 7,036,346 7,161,022 7,276,732
Internet 1,762,912 1,770,734 1,774,574 1,796,068 1,814,397 1,808,255 1,805,586

1,812,681

Average number of customers 5,872,517 5,828,405 5,803,517 5,781,207 5,760,338 5,732,091 5,717,882 5,708,353
PREPAID SERVICES
Total number of RGUs, including: 2,879,090 2,854,301 2,880,161 2,837,553 2,783,184 2,768,818 2,794,108 2,646,869
Pay TV 48,224 57,183 63,627 79,561 75,159 59,722 91,261 95,685
Mobile telephony 2,646,477 2,616,592 2,623,950 2,579,613 2,539,402 2,545,749 2,550,355 2,423,774
Internet 184,389 180,526 192,584 178,379 168,623 163,347 152,492 127,410
ARPU per total prepaid RGU 5) [PLN] 18.7 20.5 20.2 20.1 20.1 20.4 20,8 20.3
Average number of RGUs, including: 3,050,604 2,882,155 2,863,783 2,851,766 2,789,695 2,771,707 2,774,199 2,745,638
Pay TV 48,659 69,132 54,950 65,088 58,222 69,503 58,358 95,346
Mobile telephony 2,800,366 2,631,773 2,620,575 2,601,552 2,558,174 2,536,844 2,555,414 2,511,226
Internet 201,579 181,250 188,258 185,126 173,299 165,360 160,427 139,066

1) RGU (revenue generating unit) - single, active service of pay TV, Interneet Access or mobile telephony provided in contract or prepaid model.
2) Customer - natural person, legal entity or an organizational unit without legal personality who has at least one active service provided in a contract model. 
3) ARPU per customer - average monthly revenue per customer generated in a given settlement period (including interconnect revenue).
4) Churn - termination of the contract with Customer by means of the termination notice, collections or other activities resulting in the situation that after termination of the contract the Customer does not have any active service provided in the contract model. Churn rate presents the relation of the number of customers for whom the last service has been deactivated (by means of the termination notice as well as deactivation as a result of collection activities or other reasons) within the last 12 months to the annual average number of customers in this 12-month period.
5) ARPU per total prepaid RGU - average monthly revenue per prepaid RGU generated in a given settlement period (including interconnect revenue)

DISCLAIMER


When assessing our operating results in the segment of services to individual and business customers, we analyze contract services and prepaid services separately. In the case of contract services we consider the number of unique, active services provided in the contract model (RGUs), the number of customers, churn rate and average revenue per customer (ARPU). When analyzing prepaid services we consider the number of unique, active services provided in the prepaid model (prepaid RGUs) as well as average revenue per prepaid RGU. The number of reported RGUs of prepaid services of mobile telephony and Internet access refers to the number of SIM cards which received or answered calls, sent or received SMS/MMS or used data transmission services within the last 90 days. In the case of free of charge Internet access services provided by Aero2, the Internet prepaid RGUs were calculated based on only those SIM cards, which used data transmission services under paid packages within the last 90 days.

TV production and broadcasting

Audience shares (SHR %), all day for 16-49 age group

201520162017
SHR%1Q2Q3Q4Q1Q2Q3Q4Q1Q
Polsat - main channel 13.44% 13.35% 12.80% 13.20% 12.73% 13.80% 12.95% 13.50% 12.73%
Polsat - thematic channels 10.52% 11.30% 12.44% 11.58% 11.67% 11.65% 11.65% 11.57% 11.53%
    TV4 3.38% 3.51% 3.90% 3.90% 3.75% 3.54% 3.30% 3.94% 9.37%
    TV6 1.42% 1.42% 1.56% 1.65% 1.81% 1.75% 1.73% 1.58% 1.69%
    Polsat2 1.42% 1.41% 1.56% 1.31% 1.37% 1.39% 1.63% 1.41% 1.27%
    Polsat Sport 0.35% 0.58% 0.75% 0,45% 0.45% 0.69% 0.37% 0.28% 0.23%
    Polsat Sport Extra 0.09% 0.12% 0.16% 0.12% 0.09% 0.11% 0.07% 0.09% 0.08%
    Polsat Sport News HD(5) 0.28% 0.53% 0.60% 0.40% 0.38% 0.43% 0.29% 0.30% 0.03%
    Polsat News 0.73% 0.85% 0.91% 0.86% 0.73% 0.77% 0.94% 0.78% 0.72%
    Polsat News 2  0.08% 0.10% 0.09% 0.10% 0.07% 0.08% 0.08% 0.08% 0.10%
    Polsat Café 0.39% 0.44% 0.42% 0.32% 0.34% 0.36% 0.46% 0.40% 0.42%
    Polsat Play 0.70% 0.67% 0.64% 0.65% 0.68% 0.68% 0.68% 0.66% 0.56%
    Polsat Film 0.74% 0.70% 0.80% 0.74% 0.86% 0.74% 0.77% 0.79% 0.76%
    Polsat JimJam 0.17% 0.14% 0.12% 0.22% 0.27% 0.20% 0.22% 0.26% 0.19%
    Polsat Crime&Investigation 0.10% 0.12% 0.14% 0.12% 0.11% 0.14% 0.17% 0.13% 0.12%
    Polsat Food(6) 0.08% 0.08% 0.12% 0.11% 0.10% 0.10% 0.10% 0.09% 0.13%
    Polsat Viasat Explore 0.06% 0.05% 0.07% 0.08% 0.10% 0.08% 0.13% 0.13% 0.12%
    Polsat Viasat History 0.11% 0.11% 0.12% 0.12% 0.11% 0.13% 0.16% 0.16% 0.15%
    Polsat Viasat Nature 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.03% 0.01%
    Polsat Romans 0.15% 0.12% 0.15% 0.15% 0.16% 0.15% 0.17% 0.16% 0.11%
    Disco Polo Music 0.23% 0.30% 0.27% 0.25% 0.24% 0.26% 0.33% 0.26% 0.18%
    MUZO.TV 0.02% 0.02% 0.02% 0.02% 0.01% 0.01% 0.03% 0.05% 0.03%
    Polsat Sport Fight HD N/A N/A N/A N/A N/A N/A N/A N/A 0.02%
    Super Polsat(5) N/A N/A N/A N/A N/A N/A N/A N/A 0.77%
    Polsat Doku(7) N/A N/A N/A N/A N/A N/A N/A N/A 0.03%
DTT
TVP1 8.86% 8.46% 7.51% 8.62% 8.14% 7.32% 7.05% 7.00% 7.41%
TVP2 8.37% 7.79% 6.97% 7.61% 7.40% 7.10% 6.88% 7.27% 7.19%
TVN - main channel 12.68% 12.20% 12.04% 12.68% 12.90% 12.69% 11.96% 13.32% 12.78%
TVP Info 1.24% 1.51% 1.70% 1.64% 1.26% 1.22% 1.49% 1.12% 1.22%
ATM Rozrywka 0.77% 0.89% 0.81% 0.88% 0.91% 0.81% 0.86% 0.90% 0.91%
Puls 2 1.88% 1.74% 1.91% 1.89% 2.00% 2.11% 2.01% 1.96% 1.93%
TV PULS 3.84% 3.76% 3.62% 3.61% 3.55% 3.76% 3.81% 3.81% 3.11%
Eska TV(1) 1.04% 0.89% 0.91% 0.82% 0.79% 0.90% 0.97% N/A N/A
8TV(2) N/A N/A N/A N/A N/A N/A N/A 0.67% 0.45%
Polo TV 1.16% 1.47% 1.41% 1.34% 1.37% 1.29% 1.37% 1.32% 1.08%
TTV - Twoja Telewizja 1.56% 1.65% 1.90% 1.80% 1.88% 1.95% 2.03% 1.96% 1.98%
TVN7 3.25% 3.52% 3.35% 3.64% 3.29% 3.33% 3.53% 3.86% 3.44%
TVP Kultura 0.41% 0.39% 0.40% 0.41% 0.44% 0.43% 0.43% 0.35% 0.43%
TVP Historia 0.60% 0.64% 0.57% 0.61% 0.56% 0.48% 0.51% 0.52% 0.56%
TVP Polonia(8) 0.43% 0.49% 0.41% 0.38% 0.38% 0.41% 0.24% N/A N/A
TVP Rozrywka 0.95% 1.07% 1.25% 1.08% 1.09% 0.96% 0.88% 0.82% 0.96%
TVP Regionalna 0.55% 0.59% 0.62% 0.57% 0.54% 0.58% 0.59% 0.53% 0.53%
TVP ABC 0.66% 0.65% 0.55% 0.71% 0.76% 0.75% 0.92% 1.12% 1.22%
Stopklatka 0.93% 0.96% 0.96% 0.95% 0.96% 1.06% 1.08% 1.14% 1.03%
Fokus TV 0.67% 0.66% 0.87% 0.81% 0.98% 0.93% 1.02% 0.84% 0.84%
Zoom TV N/A N/A N/A N/A N/A N/A N/A 0.07% 0.16%
Nowa TV(3) N/A N/A N/A N/A N/A N/A N/A 0.11% 0.16%
Metro TV(4) N/A N/A N/A N/A N/A N/A N/A 0.16% 0.21%
WP TV(4) N/A N/A N/A N/A N/A N/A N/A 0.06% 0.08%
Polsat - main channel 13.44% 13.35% 12.80% 13.20% 12.73% 13.80% 12.95% 13.50% 12.73%
TV4 3.38% 3.51% 3.90% 3.90% 3.75% 3.54% 3.30% 3.94% 3.97%
TV6 1.42% 1.42% 1.56% 1.65% 1.81% 1.75% 1.73% 1.58% 1.69%
Polsat Sport News(5) 0.28% 0.53% 0.60% 0.40% 0.38% 0.43% 0.29% 0.30% N/A
Super Polsat(5) N/A N/A N/A N/A N/A N/A N/A N/A 0.77%
Polsat Group 23.97% 24.65% 25.24% 24.78% 24.40% 25.45% 24.60% 25.07% 24.27%
TVN Group 21.76% 22.12% 21.96% 22.66% 22.54% 22.78% 22.61% 23.80% 23.84%
TVP Group 24.25% 23.86% 22.60% 24.10% 23.28% 21.71% 21.95% 21.22% 22.03%

Audience shares (SHR %). Prime time (17:00 - 23:00) for 16-49 age group 

201520162017
SHR%1Q2Q3Q4Q1Q2Q3Q4Q1Q
Polsat - main channel 14.78% 14.40% 14.12% 14.68% 14.32% 14.95% 13.95% 14.34% 13.41%
Polsat - thematic channels 9.76% 10.63% 11.57% 10.66% 11.10% 11.16% 10.91% 10.90% 11.38%
    TV4 3.46% 3.64% 4.05% 3.99% 3.94% 3.78% 3.38% 4.29% 4.63%
    TV6 1.39% 1.33% 1.48% 1.49% 1.65% 1.74% 1.82% 1.59% 1.83%
    Polsat2 1.09% 1.12% 1.22% 0.95% 1.02% 1.01% 1.14% 0.98% 0.86%
    Polsat Sport 0.35% 0.66% 0.78% 0.57% 0.64% 0.86% 0.54% 0.33% 0.26%
    Polsat Sport Extra 0.09% 0.09% 0.16% 0.13% 0.10% 0.12% 0.07% 0.08% 0.08%
    Polsat Sport News HD(5) 0.26% 0.56% 0.56% 0.35% 0.38% 0.39% 0.26% 0.26% 0.03%
    Polsat News 0.52% 0.67% 0.67% 0.63% 0.54% 0.60% 0.70% 0.58% 0.56%
    Polsat News 2 0.09% 0.13% 0.12% 0.13% 0.10% 0.11% 0.11% 0.09% 0.11%
    Polsat Café 0.43% 0.45% 0.43% 0.34% 0.42% 0.41% 0.56% 0.46% 0.51%
    Polsat Play 0.56% 0.49% 0.44% 0.48% 0.52% 0.50% 0.47% 0.48% 0.40%
    Polsat Film 0.82% 0.79% 0.83% 0.78% 0.96% 0.82% 0.83% 0.83% 0.85%
    Polsat JimJam 0.12% 0.08% 0.09% 0.13% 0.16% 0.14% 0.16% 0.18% 0.13%
    Polsat Crime&Investigation 0.06% 0.07% 0.11% 0.09% 0.08% 0.09% 0.11% 0.09% 0.08%
    Polsat Food(6) 0.06% 0.06% 0.11% 0.09% 0.10% 0.09% 0.08% 0.08% 0.11%
    Polsat Viasat Explore 0.06% 0.04% 0.06% 0.06% 0.08% 0.06% 0.11% 0.11% 0.09%
    Polsat Viasat History 0.09% 0.09% 0.07% 0.09% 0.08% 0.08% 0.12% 0.08% 0.10%
    Polsat Viasat Nature 0.02% 0.02% 0.02% 0.03% 0.02% 0.02% 0.02% 0.03% 0.01%
    Polsat Romans 0.13% 0.12% 0.14% 0.13% 0.15% 0.15% 0.13% 0.13% 0.09%
    Disco Polo Music 0.16% 0.21% 0.22% 0.19% 0.16% 0.18% 0.26% 0.20% 0.14%
    MUZO.TV 0.01% 0.02% 0.02% 0.02% 0.01% 0.01% 0.02% 0.02% 0.02%
    Polsat Sport Fight HD N/A N/A N/A N/A N/A N/A N/A N/A 0.02%
    Super Polsat(5) N/A N/A N/A N/A N/A N/A N/A N/A 0.57%
    Polsat Doku(7) N/A N/A N/A N/A N/A N/A N/A N/A 0.02%
DTT
TVP1 11.04% 11.26% 9.86% 10.90% 9.66% 9.60% 9.31% 9.32% 9.04%
TVP2 10.01% 9.24% 8.60% 9.51% 9.05% 8.43% 7.67% 9.02% 8.91%
TVN - main channel 14.02% 13.80% 13.96% 14.01% 14.81% 14.41% 14.05% 15.22% 14.44%
TVP Info 1.02% 1.18% 1.37% 1.30% 1.11% 0.98% 1.33% 0.95% 1.00%
ATM Rozrywka 0.64% 0.75% 0.68% 0.70% 0.74% 0.74% 0.80% 0.65% 0.63%
Puls 2 1.64% 1.60% 1.79% 1.70% 1.83% 1.90% 2.05% 1.87% 1.76%
TV PULS 3.98% 3.81% 3.55% 3.49% 3.39% 3.52% 3.91% 3.87% 3.20%
Eska TV(1) 0.71% 0.64% 0.70% 0.63% 0.61% 0.66% 0.68% N/A N/A
8TV(2) N/A N/A N/A N/A N/A N/A N/A 0.44% 0.29%
Polo TV 0.79% 1.07% 1.04% 0.92% 0.97% 0.92% 1.06% 0.94% 0.76%
TTV - Twoja Telewizja 1.21% 1.14% 1.42% 1.32% 1.43% 1.45% 1.56% 1.46% 1.58%
TVN7 3.20% 3.47% 3.47% 4.07% 3.24% 3.23% 3.59% 3.76% 3.51%
TVP Kultura 0.39% 0.35% 0.41% 0.38% 0.43% 0.39% 0.38% 0.30% 0.39%
TVP Historia 0.59% 0.64% 0.50% 0.58% 0.50% 0.40% 0.41% 0.37% 0.46%
TVP Polonia(8) 0.33% 0.42% 0.41% 0.35% 0.34% 0.36% 0.23% N/A N/A
TVP Rozrywka 0.77% 0.89% 1.05% 0.89% 0.95% 0.85% 0.72% 0.65% 0.82%
TVP Regionalna 0.65% 0.66% 0.78% 0.69% 0.61% 0.60% 0.73% 0.64% 0.65%
TVP ABC 0.58% 0.59% 0.50% 0.61% 0.69% 0.71% 0.84% 1.07% 1.18%
Stopklatka 0.84% 0.80% 0.80% 0.77% 0.86% 0.86% 0.91% 0.91% 0.87%
Fokus TV 0.55% 0.56% 0.80% 0.75% 0.86% 0.76% 0.81% 0.61% 0.65%
Zoom TV N/A N/A N/A N/A N/A N/A N/A 0.07% 0.15%
Nowa TV(3) N/A N/A N/A N/A N/A N/A N/A 0.10% 0.15%
Metro TV(4) N/A N/A N/A N/A N/A N/A N/A 0.15% 0.18%
WP TV(4) N/A N/A N/A N/A N/A N/A N/A 0.06% 0.06%
Polsat - main channel 14.78% 14.40% 14.12% 14.68% 14.32% 14.95% 13.95% 14.34% 13.41%
TV4 3.46% 3.64% 4.05% 3.99% 3.94% 3.78% 3.38% 4.29% 4.63%
TV6 1.39% 1.33% 1.48% 1.49% 1.65% 1.74% 1.82% 1.59% 1.83%
Polsat Sport News(5) 0.26% 0.56% 0.56% 0.35% 0.38% 0.39% 0.26% 0.26% N/A
Super Polsat(5) N/A N/A N/A N/A N/A N/A N/A N/A 0.57%
Polsat Group 24.54% 25.03% 25.70% 25.33% 25.42% 26.11% 24.85% 25.25% 24.79%
TVN Group 21.98% 22.25% 22.43% 22.94% 23.08% 22.98% 23.51% 24.37% 24.42%
TVP Group 27.43% 27.12% 25.65% 27.20% 25.70% 24.46% 24.17% 24.31% 24.60%

 

 Source: Nielsen Audience Measurement
(1) Eska TV - from 1 October 2016 the channel is broadcasted in cable networks (end of broadcast on DTT)
(2) 8TV - a new channel broadcasting on DTT from 1 October 2016 (the channel replaced ESKA TV)
(3) Nowa TV - a new channel broadcasting on DTT from 9 November 2016 6
(4) WP TV and Metro TV - a new channels broadcasting on DTT from 2 December 2016
(5) From January 2, 2017 Super Polsat replaced Polsat Sport News on MUX-2, which is broadcasted in cab-sat networks under the name Polsat Sport News HD
(6) From January 2017 broadcasted as Food Network in TVN Group
(7) Channel broadcast since 10 February 2017, data for the period of broadcasting
(8) from 19 July 2016 end of broadcast on DTT 

Last updated 08/01/2019