The previous week was the best for Polsat Sport, Polsat Sport Extra and Polsat Sport News in terms of viewership this year. Polsat’s sports channels gathered 75% of the audience of all sports channels broadcasting in Poland.
Polsat Sport recorded weekly audience shares of 1.4% SHR and Polsat Sport Extra – 0.4% SHR. Polsat Sport News also had a growing audience share of 1.4% SHR in the entire surveyed population.
Polsat’s sports channels also outdistanced competition in the commercial group establishing record high weekly audience shares this year. The average audience shares of Polsat Sport, Polsat Sport Extra and Polsat Sport News were 1.2%, 0.4% and 1.1% SHR, respectively.
(source: Nielsen Audience Measurement)