Polsat Sport was the most viewed sports channel in 2014. The channel had average results at the level of 0.50% SHR in 16-49 age group and 0.53% SHR in 4+age group, winning decidedly in both audience groups with all sports channels, including Eurosport (0.31% SHR in 16-49 age group) and TVP Sport (0.32% SHR in 16-49 age group)*. Polsat Sport has won for six consecutive years in 16-49 age group, and for two years in 4+ age group.
Polsat Sport is a channel which has dominated the market of TV sports channels in Poland for years thanks to the high professionalism of commentators and experts, as well as the diverse range of presented sport disciplines. Volleyball and football dominated among the sport disciplines most frequently viewed in Polsat Sport channel. Over 1.2m viewers watched the opening match of the Volleyball Men’s World Championship between Poland and Serbia played at the National Stadium in Warsaw. Matches of our national women’s volleyball team in the World Championship qualification tournaments in the spring attracted million viewers. Traditionally, the matches of Poland national football team in Euro 2016 qualifying competition attracted many fans. Matches with Scotland and Germany were watched by ca. million viewers each.
*results based on the Nielsen Audience Measurement data