The St. Nicholas’ Day Commercial Block for charity, aired on December 6, attracted 41.7% of viewers from the 16-49 age group (based on Nielsen Audience Measurement ). Thanks to such a big audience, according to the preliminary estimates we have been able to collect PLN 1,567,572.70, that is PLN 67 thousand more than last year. This is a big success of the action carried out by Polsat TV and Polsat Media. The entire amount will be used for medical treatment and rehabilitation of the children registered with POLSAT Foundation. This year was yet another year when St. Nicholas’ Day Commercial Block could also be watched in the Internet thanks to online TV IPLA at www.ipla.tv, via applications for computers, tablets and smartphones, and also on selected smart TVs.
During the twelve editions of St. Nicholas’ Day Commercial Block which have taken place to-date, the amount of PLN 15 million was collected for the benefit of the patients who are taken care of by POLSAT Foundation. The amount was fully transferred for the needs of medical treatment and rehabilitation. POLSAT Foundation’s has so far provided support to 26 657 children.